Visit South Padre Island Executive Director Blake Henry Announces Departure After Three Years of Tra
Date postedSeptember 29, 2025
FOR IMMEDIATE RELEASE
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Visit South Padre Island Executive Director Blake Henry Announces Departure After Three Years of Transformative Leadership
City to engage national executive search firm to identify next director.
SOUTH PADRE ISLAND, Texas, September 26, 2025 – The City of South Padre Island today announced that Blake Henry, Executive Director of Visit South Padre Island, will be departing his role after more than three years of transformative leadership that elevated the Island’s profile as a nationally recognized tourism destination. Henry is leaving to assume the role of Chief Operating Officer for New York City’s Theatre Projects, the oldest continually operating theatre, arts, and culture architectural design and planning consultancy in the world.
During Henry’s tenure, South Padre Island experienced record-breaking success across all measures of the tourism economy:
- welcoming more than nine million annual visitors
- achieving record levels of hotel occupancy and sales tax collections
- surpassing group business goals, with contractual room night production exceeding targets by 3.56% and actualized room nights increasing by 38.65%
- outperforming convention center and rental fee goals by 23%
- securing national marketing partnerships with organizations such as the San Antonio Spurs and Austin Football Club
Under Henry’s direction, the Visit South Padre Island team also led the convention center expansion and theater project and elevated destination brand awareness through a new agency of record, Greenhaus, and subcontractors KJB Collective (social media) and The Coulter Group (public relations). Henry’s leadership brought international acclaim to the Island, with his team earning Condé Nast Traveler’s Readers’ Choice Award for Best U.S. Islands, multiple ConventionSouth honors, and many other industry recognitions for overall team excellence.
“Serving as executive director of Visit South Padre Island has been one of the greatest honors of my career,” said Henry. “This community, this team, and this incredible island have left an indelible mark on me. While I am excited about the next chapter, I will always cherish the relationships we’ve built and the progress we’ve made together in elevating South Padre Island as a premier destination. I have every confidence that the team here will continue to thrive and take the Island to even greater heights.”
The City of South Padre Island will retain a national executive search firm to identify the next leader of Visit South Padre Island.
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About South Padre Island
With miles of pristine shoreline and clear emerald water, South Padre Island is Texas' only tropical island paradise. Calm weather and more than 300 days of sunshine make South Padre Island a year-round destination offering a variety of nature tourism attractions, water sports, and activities for the entire family. For more information, visit www.visitsouthpadreisland.com.
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