2026 Women's Leadership Conference
PLANO MARRIOTT AT LEGACY TOWN CENTER
SEPTEMBER 1 - 2, 2026
Download the Women's Conference Agenda
Registration is now open! Members save $100 by adding the Women's Conference as an add-on ticket to your Annual Conference Registration.
Featuring an interactive series of impactful workshops, expert presentations, and collaborative conversations, this conference is an invaluable experience for every female leader and those aspiring to lead! You'll network and learn from the texas tourism industry's top female professionals and connect with fellow DMO colleagues.
**This conference counts as one elective towards the DMS program.
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CANCELLATION DATE - FRIDAY, JULY 31st, 2026: Our cancellation policy is as follows: Before the cancellation date, you can cancel for a full refund minus a $100 administrative fee. After the cancellation date, we cannot accommodate cancellations or registration transfers.
Registration Options
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Registration Options
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Credits | Price |
|---|---|---|
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Members: Women's Conference ONLY
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1.00 (DMS Elective) | $295.00 |
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Non-Members: Women's Conference ONLY
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$395.00 |
2026 WOMEN'S & Annual Conference
Hotel Information

Marriott at Legacy Town Center | Trinity River Ballroom
7121 Bishop Road
Plano, TX 75024
(972) 473-6444
$225 single/double rate
**Room Block closes Monday, August 10th
ROOM RATES: Our discounted group room rate is $225 single/double. As in years past, we anticipate our room block will sell out prior to the cutoff date of Monday, August 10th.
PARKING: Parking is available in the garage, which is a part of the hotel. For all registered guests and local attendees, self-parking is available at $20.00 daily. Valet is available for $30.00 daily. These prices include in-and-out privileges.
2026 WOMEN's Conference Host Destination
We are so grateful to Visit Plano for being our host and presenting sponsor.
Plano, offers a unique blend of charming small-town atmosphere and modern city conveniences. As a suburb of the Dallas-Fort Worth metropolitan area, you can expect Plano to be a city with a wide range of travel options.
PLAN YOUR TRIP // GETTING AROUND // VISITOR GUIDE // THINGS TO DO
Download the Women's Conference Agenda
12:30 p.m. – 1:30 p.m. Networking Lunch
3:00 p.m. – 3:30 p.m. Break
10:15 a.m. – 11:00 a.m. Table Talk: The Topics You Choose
11:00 a.m. Conference Ends
OPENING KEYNOTE: Lori Robertson

The Secret Sauce for Leadership Communication: 3 Key Ingredients That Help Every Leader Engage, Connect and Inspire || Tuesday, September 1st 11:30 a.m.
Every woman in this room carries hard-won wisdom, insight, and stories the people around her need to hear. So why is it so easy to hold back? In this keynote, Lori Robertson unpacks the "secret sauce" that makes some leaders impossible to ignore, regardless of title, tenure, or topic. Drawing on her years leading the world's largest women's live event, she shows that compelling communication isn't a gift reserved for a lucky few. It's a set of ingredients available to every leader in any circumstance. Designed specifically for women leaders and built around our distinct strengths, opportunities, and challenges, this keynote leaves you understanding not just what to say, but how to think about it and how to show up so your voice becomes your greatest tool of influence and impact.
Key takeaways:
• Why your voice matters more than you think, and the real cost of holding back
• The game-changing "ingredients" that make any communicator more engaging and memorable
• How to lead with authenticity and leverage the power of story so you connect, not just inform
• Practical ways to cultivate confidence through clarity, practice, and community
The shift from worrying about what to say to focusing on who you are and how you show up.
WORKSHOP: Lori Robertson (continued)
Communicate with Confidence: A Workshop for High-Stakes Moments ||Tuesday, September 1st 1:30 p.m.
Some conversations carry more weight than others. Asking for what you've earned. Sharing a bit of tough feedback. Navigating a moment of conflict, a negotiation, or a room full of people you've never met. These are the moments where many of us hesitate, soften too much, or let emotion take the wheel. And unfortunately, the cost of getting it wrong can feel especially high for women. Building directly on the Secret Sauce keynote, this hands-on workshop takes the principles of clear, confident communication and puts them to work in your highest-stakes moments. Lori shares simple, repeatable frameworks for navigating hard conversations along with the opportunity to practice them in a supportive room of peers. Designed specifically for women leaders and the realities we navigate, this session sends you out with the language, tools, and confidence to handle the conversations you've been avoiding.
Key takeaways:
• Frameworks you can carry into your toughest moments: tough feedback, negotiation, and conflict
• How to be clear and kind at the same time, especially when emotions run high
• A practical approach to staying grounded and intentional when the stakes feel personal
• Live practice with real scenarios, so you leave having done it and not just heard about it
The mindset shift that turns high-stakes moments from things you dread into chances to lead.
EXERCISE: Kathleen Davis
Gaining Clarity and Confidence by Understating Your Values ||Tuesday, September 1st 3:30 p.m.
Take a few moments to step back, reflect, and reconnect with what matters most. In this brief interactive exercise, you'll explore the role your personal values play in decision-making, leadership, and everyday interactions. You'll leave with a greater sense of clarity, confidence, and a practical framework for aligning your actions with what matters most to you.
PANEL DISCUSSION: Moderated by Meg Winchester
Standing in Your Values: Leading with Authenticity, Awareness, and Heart ||Tuesday, September 1st 3:45 p.m.
Your values don't truly define you until they're tested.
In this candid and inspiring panel conversation, accomplished women leaders come together to explore what it means to lead, and live, with intention. More than a discussion about corporate culture or policy, this session gets personal. Panelists will pull back the curtain on the moments that challenged them most, sharing real stories of when their core values were put to the ultimate test and what they discovered about themselves on the other side.
Through the lens of self-awareness and emotional intelligence, this conversation invites you to reflect on your own values, examine how they show up in your daily work, and consider how they shape the leader, and the person, you are becoming.
In this session, panelists will explore:
• How to identify and articulate your core values, and why most people haven't truly done this work
• The role of self-awareness in recognizing when your values are aligned, compromised, or quietly being eroded
• Emotional intelligence as a leadership superpower: reading the room, managing reactions, and responding with integrity under pressure
• Raw, real stories from the panel: the moments their values were challenged, the choices they made, and the lessons that followed
• How to create and protect a values-driven workplace culture, even when it's uncomfortable
Come prepared for honest conversation, genuine connection, and a few moments that might just change the way you see yourself as a leader.
Moderated by Meg Winchester, Vice President, Fired Up! Culture. Panelists to be announced.
GENERAL SESSION: Renee McKenney
All Hands on Deck: A Hospitality Playbook for Business Growth ||
Wednesday, September 2nd 9:15 a.m.
The most successful businesses operate like the best hospitality brands. From working below deck on a cruise ship, to learning culture-driven leadership at Southwest Airlines under Herb Kelleher and Colleen Barrett, to mastering experience design at Disney Parks & Resorts, to leading destination strategy as Visit Dallas CXO and now as President of Tulsa Regional Tourism, Renee McKenney has experienced every layer of the hospitality ecosystem. Along the way, Renee spent 13 years as an entrepreneur, owning an independent meeting and event planning business, operating on 100% commission while raising a young family. Those experiences sharpened her business instincts, deepened her understanding of sales, client service, and resilience, and reinforced a fundamental truth: whether you are a Fortune 500 company or a one-person operation, growth depends on culture, experience, and execution.
All Hands on Deck translates the operational discipline of cruise ships, the culture-first philosophy of Southwest Airlines, the emotional storytelling of Disney, and the demand-generation strategy of destination marketing into a practical playbook for leaders across industries, answering a timely business question: how do organizations create loyalty, differentiation, and sustained growth in an experience-driven economy?
Key themes include:
• Designing the end-to-end customer journey
• Turning culture into competitive advantage
• Empowering teams to act like owners
• Building emotional connection as brand strategy
• Aligning infrastructure, storytelling, and revenue growth
• Leading through change with resilience and clarity.
Please use the registration button above if you plan to attend the Women's Conference ONLY.
Thank you to our Presenting Sponsor
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