Webinar: The Evolving Visitor Journey - AI, Data & Destination Engagement
Thursday, June 18, 2026
2:00 PM - 2:45 PM (CDT)
Microsoft Teams
Category: Workshops
The Evolving Visitor Journey: AI, Data & Destination Engagement: How destinations can better understand and influence visitor behavior in the digital era.
Join Destination Texas and Great Visitor Experiences for an insightful webinar exploring how AI, first party data and evolving visitor expectations are reshaping destination marketing and visitor engagement.
Today’s travelers expect more personalized, real-time and seamless destination experiences. At the same time, destinations are under increasing pressure to better understand visitor behavior, drive local economic impact, improve dispersal and make smarter marketing decisions.
This session will examine how destinations can move beyond static websites and traditional analytics toward more intelligent visitor engagement strategies powered by AI and behavioral data.
Topics will include:
- The changing visitor journey and traveler expectations
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The growing importance of first party destination data
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How AI powered trip planning can influence visitor decisions
- Using visitor insights to support dispersal, local spend and destination strategy
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Real world destination examples and emerging best practices
Designed for destination leaders, marketing teams and tourism professionals looking to better understand the future of destination engagement in the digital era.
Presented by Ivan Tuohy
CEO & Founder, Great Visitor Experiences