2026 Winter Conference
REGISTer NOW for the
Winter Conference in Boerne
REGISTER HERE
The Bevy Hotel - January 28 - 30, 2026
Please note: To receive the DISCOUNTED member rate for Winter Conference, make sure your dues RENEWAL IS paid FOR THE 2025-26 MEMBERSHIP YEAR!
Masterclass tracks in Sales, Marketing, and Leadership will be led by industry experts who are shaping the future of destination development in Texas and beyond. Along with engaging sessions and hands-on learning, you’ll have plenty of opportunities to connect with peers, share ideas, and strengthen the relationships that make our tourism community so remarkable.
CONFERENCE SCHEDULE
Wednesday, January 28 (optional Pre-Conference sessions)
8 a.m. – 5 p.m. Emerging Leaders Workshop (DMS elective)
1 p.m. – 4 p.m. Destination Tour (DMS requirement)
1 p.m. – 4 p.m. Destination Marketing Principles (DMS requirement)
6 p.m. - 8 p.m. Opening Reception at Tusculum Brewing Co.
Thursday, January 29
8 a.m. – 5 p.m. Leadership Master Class
8 a.m. – 5 p.m. Marketing Master Class
8 a.m. – 5 p.m. Sales Master Class
Friday, January 30
8 a.m. – NOON Leadership Master Class
8 a.m. – NOON Marketing Master Class
8 a.m. – NOON Sales Master Class
CONFERENCE CANCELLATION DATE: DECEMBER 31, 2025
Our cancellation policy is as follows:
- Before the cancellation date, you can cancel for a full refund minus a $80 administrative fee.
- After the cancellation date, no transfers or refunds for cancellations.
REGISTER HERE
The Bevy Hotel
101 Herff Road
Boerne, TX 78006
(830) 816-5606
ROOM RATES: The discounted group rate reservation link will be sent in your registration confirmation e-mail.
Our discounted group room rate is $127.00. The last day to confirm the discounted group rate is Wednesday, January 7th.
EMERGING LEADERS WORKSHOP: A new opportunity for rising professionals
Optional Pre-Conference Class
Wednesday, January 28th
8:00am - 5:00pm
The Bevy Hotel
DMS Candidates: This course counts as an elective towards your DMS certification!
Destinations Texas is excited to launch the first-ever Emerging Leaders Workshop on January 28, a full-day program designed for young professionals looking to strengthen their leadership skills before the Winter Conference begins.
The Workshop opens with guided table discussions to help participants connect, followed by a series of focused sessions on Emotional Intelligence, Going from Colleague to Supervisor, Acting Decisively, Understanding the Numbers, and a Candid CEO Panel offering real-world insight into leadership.
The Emerging Leaders Workshop is just $150 when added to your Winter Conference registration, or $300 as a standalone program. Sign up today to secure your spot!
AGENDA
8:00 a.m. – Breakfast, table discussions, conversation starters, introductions
9:00 a.m. – Emotional Intelligence Workshop - presented by facilitator David Cohen, Cohen and Associates
11:00 a.m. – The Professional Maturity Journey presented by Meg Winchester, Fired Up! and Jennifer Johnson, Visit Dallas
12:30–1:15 p.m. – Lunch
1:15–3:15 p.m. – Acting Decisively - presented by facilitator David Cohen, Cohen and Associates
3:15–4:15 p.m. – What Every Emerging Leader Should Know About the Numbers – presented by Doug Bacon, Throwing Words
4:15–5:00 p.m. – CEO Panel: Candid Conversations with Three CEOs About Life in Leadership
2026 Winter Conference Opening Reception presented by Visit Boerne and AJR Media
Wednesday, January 28th
6:00pm - 8:00pm
Tusculum Brewing Company
236 S. Main Street
Boerne, TX 78006
Set in the beautifully restored historic H.O. Adler Building, Tusculum Brewing Company offers the perfect blend of Texas charm, craft brews, and community spirit — the ideal place to connect with colleagues and make new friends.
Adding to the magic of the evening is live music by Texas country favorite Thomas Michael Riley, whose authentic sound and storytelling capture the heart of the Lone Star State.
Join us for great music, local flavor, and a warm Hill Country welcome as we kick off another unforgettable Destinations Texas Winter Conference!
