Vice President of Sales

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The ideal candidate will lead a dynamic team of citywide sales professionals, driving measurable Year-over-Year (YoY) growth in booked meetings and revenue. A primary focus will be capitalizing on the landmark $700M Fort Worth Convention Center expansion and renovation to secure high-impact business for 2030 and beyond. At the same time this position will deploy strategies to aggressively grow single-property hotel meetings.

Key Responsibilities

• Actively engaged in daily operation of the Convention Sales Directors to maximize productivity and results.
• Ensure the team moves at the speed of business, with prompt response and follow up for our clients and hospitality community.
• Oversee and effectively manage support systems for Sales, including lead distribution, measurement systems, reporting, CRM documentation and more.
• Support convention marketing initiatives by providing feedback on campaign success metrics and customer feedback.
• Along with the AVP of Sales, lead regularly scheduled Sales Department meetings as well as individual meetings to coach and monitor sales progress.
• Partner with Fort Worth Convention Center team on citywide sales strategy, including customer proposals, business evaluation, booking guidelines and procedures.
• Ensure seamless communication between Convention Sales and Services teams; reviewing turnover process and customer satisfaction.
• Analyze financial commitments for convention groups including approval of customer incentives, budget planning and overall strategy.
• Manage citywide lead review process with key stakeholders to evaluate opportunities
• Implement goal setting and incentive programs for the citywide sales convention sales team.
• Oversee and monitor the Convention Sales and Tourism PID Sales Budgets.
• Maximize effective use of Tourism PID resources for the benefit of the hotel community.
• Conduct quarterly Sales Committee meetings to inform stakeholders on sales progress and initiatives.
• Create other opportunities that grow partnerships, trust and collaboration with sales leaders from hotels, entertainment venues and business community.
• Support Visit Fort Worth partnership with industry organizations agreements for sales activities and marketing deliverables.
• Maintain extensive knowledge of Fort Worth and its convention competition.
• Support the vision and mission of Visit Fort Worth.
• Support a positive, productive work environment.
• Support and put into action the core values of the organization, which describe how we live out our mission. 
   

Preferred Qualifications: 

• Based in DFW or willing to relocate
• Bachelor's degree
• 5 + years of sales leadership for a Destination Marketing Organization (DMO) partnering with convention centers and large hotels or sales leadership experience at a large convention facility or hotel in a major market.
• Demonstrated sales success booking top national association and corporate convention clients for cities and hotels
• Proven ability to lead teams and consistently meet or exceed sales targets 
• Strong analytical mindset with experience defining, measuring, and reporting on KPIs.
• Experience with a Tourism PID is a plus.

What We Offer

• Competitive salary with comprehensive health, dental, and vision benefits.
• Profit-sharing matching program and generous Paid Time Off (PTO) + holidays.
• A vibrant, collaborative team culture in the heart of downtown Fort Worth.
• The unique opportunity to market a city on the rise during a historic period of development
• 3 days in-office; optional 2 remote.
• Physical Demands: Constant sitting, occasional standing, occasional walking, occasional lifting up to 25 pounds and noise levels are normally moderate in the office.
• Willingness to work evenings, weekends, and travel as business demands

Job Posting Start Date: 8/14/2026
Job Posting End Date: 8.24/2026
Contact Email: jobs@fortworth.com