DMO of the Year

• $1 Million Plus
• Under $1 Million

This category seeks to recognize a destination that has made a significant impact within the travel industry this year. That could include but is not limited to significantly increasing tourist numbers, achieving substantial recognition across industry or in the media, releasing a new successful campaign, hosting a significant event, or a combination of many of these and more.

• A description of the destination over the past year.
• An explanation for the rise in tourism. What changes helped make your DMO successful?
• Details of any campaign or strategy involved in boosting the destination’s reputation.
• Explain staff and community involvement, involvement with Destinations Texas, the culture of DMO, staff and board development, and key performance indicators.