Boerne Named a Finalist in Hallmark Channel’s 2026 Merriest Christmas Town Contest
Exciting news for one of our Destinations Texas members! Boerne has been named one of the Hallmark Channel’s Top 25 Merriest Christmas Towns for 2026, and it is the only Texas town selected as a finalist!
Now, Boerne is calling on tourism and hospitality partners from across the state to help bring this exciting opportunity home to Texas. Voting is open through September 4, 2026, and participants can cast their vote once per day.
If Boerne takes the top spot, the Hallmark Channel will film a future movie in the community, an exciting opportunity to showcase Boerne, the Texas Hill Country, and the charm of Texas destinations to audiences nationwide.
Destinations Texas is proud to celebrate Boerne and encourages our members and industry partners to show their support by voting daily through September 4!