Chief Tourism Office

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Employer/Organization: City of South Padre Island
Location/City: South Padre Island
Job Category: Marketing
Education Requirements: Bachelor's Experience Requirements    3 - 5 years
Type of Position: Full Time
Wage/Salary Range: $75k - $90k Annually DOQ

Job Description

The Chief Tourism Officer is a senior leadership role at Visit South Padre Island that unites strategic communication, destination development, visitor experience, and community alignment to impact local businesses, visitor spend in community, and the future of South Padre Island. This position is responsible for guiding the Island’s public narrative, managing, community relations and stakeholder messaging, and leading special events planning and engagement initiatives that enhance the overall visitor experience and increase tourism related revenue.

This individual serves as VSPI’s primary community strategist and spokesperson, working in close partnership with the Chief Marketing Officer to ensure consistent, aligned messaging across all earned, owned, and shared marketing channels and inclusion of stakeholder businesses on marketing channels. The Chief Tourism Officer manages relationships with local businesses, oversees media engagement, and crafts storytelling that elevates South Padre Island’s unique brand and values and brings them to life through stakeholder businesses. This role is highly collaborative across CVB departments, Island partner businesses and organizations, and the tourism industry.