Director of Tourism - City of Brenham
The Director of Tourism is responsible for developing and implementing strategies, programs, and policies that promote responsible tourism, cultural arts, and community events while effectively managing tourism impacts and stimulating economic development throughout Brenham and Washington County. The Director of Tourism oversees the management of The Barnhill Center at the Historic Simon Theatre. This position oversees a comprehensive tourism development and promotion program designed to increase hotel occupancy, visitor spending, and tourism-related tax revenues through strategic planning, leadership, and collaboration with community partners.
• Responsible for the selection, orientation, motivation and evaluation of the Tourism Department personnel; provides or coordinates staff training; plans and supervises the staffs’ work assignments; evaluates work product; identifies and resolves staff deficiencies;
• Develop comprehensive action plans to accomplish the Brenham and Washington County DMO's goals and objectives and the City's Strategic and Comprehensive Plans, and update as needed according to market changes or other dynamics;
• Plan, direct, organize, and coordinate the tourism Marketing Plan, including managing contracts, focused on all aspects of marketing Brenham and Washington County DMO as a tourism destination for conferences, meetings, retreats, weddings, sporting events, and social gatherings with overnight stays, including overseeing the production of the annual Visitor Guide;
• Evaluates, develops, and standardizes policies, procedures and methods to improve the efficiency and effectiveness of the current City tourism and cultural arts related programs, projects and activities to promote responsible tourism;
• Responsible for the development of the Tourism department budget and work plan, and ensures the department’s goals and objectives are met;
• Ensure that all grants, sales, and marketing dollars are spent to maximize the increase in hotel occupancy rate and tax dollars collected;
• Serves as the staff liaison to the Tourism Advisory Board, the Barnhill Center Board Music Friendly, Tourism Friendly, and Film Friendly Texas Programs, and attends all related meetings; collaborates with these organizations in an effort to collectively focus on how to responsibly increase and manage tourism and cultural arts in Brenham and Washington County;
• Oversees the City’s Hotel Occupancy Tax (HOT) registration, permitting and remittance process. Works with assigned staff to identify remittance delinquencies and make recommendations for collections and liens to be made and carried out in accordance with City procedures;
• Establishes positive working relationships with representatives of community tourism and cultural arts focused organizations/stakeholders, state/local agencies and associations, City management, fellow staff, tourism business owners and staff, and the public;
• Oversees all Department of Tourism programs, events, and services administered;
• Composes, prepares and analyses staff reports and presentation materials; makes verbal and written presentations to community organizations, hoteliers, City staff, City Council, Boards and Commissions;
• Performs additional duties as assigned by the Assistant City Manager to accomplish the goals and objectives of the Tourism Department.