CVB Social Media Coordinator
Date postedOctober 26, 2026
Essential Job Functions:
- Assists the Director of Marketing & Communications in the execution of social media plans and tactics that create awareness of Frisco as a top destination for leisure, meetings and conventions, and sports travelers.
- Consults regularly with the Sr. Marketing Mgr., agencies, and applicable staff on social media needs in advance of and during the launch of dedicated campaigns and special promotions.
- Manages social media communities on all social platforms, including Facebook, Twitter, Threads, Instagram, LinkedIn, Pinterest, and YouTube.
- Ensures all communication on social media platforms reflect the CVB brand, with consistent voice and tone.
- Works with Senior Marketing Manager and agency to define quarterly social media strategies and look for unique opportunities to encourage participation and conversation on social pages.
- Manages the implementation of social media strategies to a shared content calendar.
- Drafts weekly social media editorial calendar, and posts and responds daily with creative and engaging content to all social media channels.
- Sources user-generated content that encourages consumer appreciation for the destination and partners.
- Assists with implementing new assets to social media channels (e.g. Facebook cover photos, profile pictures, other social media channels, cover photos, etc.) that align with brand guidelines.
- Coordinates online contests and sweepstakes; working with partners to obtain in-kind prizes for distribution.
- Keeps abreast of emerging social media platforms and trends.
- Seeks out opportunities to partner with CVB partners to help curate unique content and experiences on social channels.
- Monitors general social content about CVB, Frisco, and events with potential to impact Frisco tourism and reports to the Senior Marketing Manager.
- Represents CVB at partner events, including but not limited to press events, partner openings and announcements, and special city events.
- Gathers content including photography and video for social media channels.
- Gathers results to create social media reports.
Other Important Duties:
- Travels to attend tradeshows, meetings, conferences, and trainings.
- May be required to attend special events and meetings during evenings and weekends, as needed.
- Performs other related duties as assigned.
- Regular and consistent attendance for the assigned work hours is essential.
Knowledge, Skills, and Abilities:
- Knowledge of City policies and procedures.
- Experience with Facebook, Twitter, Instagram, Threads, LinkedIn, and Pinterest. is preferred.
- Proficient using social media programs, such as Crowdriff, Klear, Hootsuite, Sprout Social, Tailwind, and/or CoSchedule.
- Proficient in managing social media channels.
- Basic photo and video editing skills is a plus.
- Proficiency with Microsoft Office Suite.
- Understands writing to different target audiences and keeping voice and tone consistent with CVB brand.
- Skills in social media and communicating with a wide variety of people.
- Skills in organizing workflow and managing multiple projects.
- Ability to work under deadlines and stressful situations.
- Ability to define and resolve problems quickly and effectively.
Bachelors or better in Public Relations or related field.
Experience Required
AP-style writing experience and strong writing, editing, and proofreading skills. CRM or Simpleview experience preferred. Must pass a pre-employment drug screen, criminal background check, and MVR check. Must possess a valid State of Texas Driver’s License.
1-2 years: Education, Experience, and Certifications/Licenses: Bachelor’s Degree in Communications, Public Relations, Journalism, or related field and one (1) to two (2) years related social media, communications, or content creation experience OR equivalent combination of education and experience. Experience with Facebook, Twitter, Instagram, LinkedIn, and Pinterest social media platforms required; TikTok experience preferred.