Travel Texas Advertising Co-Op Program

FY27 Travel Texas Co-Op Advertising Opportunities

Travel Texas is offering exciting co-op advertising opportunities for FY27, designed to help destinations expand their marketing reach and gain valuable insights into visitor behavior.

Important Dates:

• November 3 at 11:00 a.m. CT: FY27 Co-Op Advertising Webinar

• November 5 at 10:00 a.m. CT: Enrollment officially opens!

Members are encouraged to review the FY27 Co-Op Advertising Presentation Deck for a full overview of available opportunities, pricing, and program details.

Featured Opportunity: Arrivalist Visitor & Spend Research Dashboard

Returning this year, the Arrivalist Dashboard provides destinations with valuable insights into visitor behavior, spending patterns, and tourism's economic impact.

To make this resource more accessible, Travel Texas is offering two pricing tiers:

• $5,000: DMOs with annual budgets under $500,000

• $9,500: DMOs with annual budgets between $500,000 and $5 million

Both options include a 12-month subscription with multiple user licenses, allowing destinations to share valuable data across departments.

Don't miss the opportunity to explore these resources and see how they can support your destination's marketing efforts!